Cold Email Checklist

SPF record configured

Verify your domain has a valid SPF record.

DKIM record configured

Ensure DKIM signing is enabled for your domain.

DMARC record configured

Set up DMARC policy to protect against spoofing.

Custom tracking domain

Use a custom domain for tracking links instead of shared ones.

Email accounts warmed up

Accounts should be warmed for at least 2 weeks before campaigns.

Subject line tested

Test your subject line for spam words and length.

Personalization included

Use {{firstName}}, {{company}}, or custom variables.

Clear CTA present

Include one clear call-to-action (meeting, reply, etc.).

Email under 150 words

Short emails get higher reply rates in cold outreach.

No spam trigger words

Avoid words like "free", "guarantee", "act now".

Links minimized

Use max 1 link - too many links trigger spam filters.

No images or attachments

Plain text or minimal HTML performs best for cold email.

Signature is clean

Include name, title, and company. Avoid heavy HTML signatures.

List verified recently

Verify email addresses within 30 days of sending.

No role-based emails

Remove info@, support@, admin@ addresses.

Duplicates removed

Check for and remove duplicate email addresses.

Target matches ICP

Verify leads match your Ideal Customer Profile.

Unsubscribe option included

Required by CAN-SPAM and good practice for GDPR.

Physical address included

CAN-SPAM requires a valid mailing address.

Test email sent to yourself

Always send a test to check formatting and links.